Pure Waste produce garments of recycled fibres. Pure Waste is a Finnish company working with sustainable fashion since 2013. Their responsibility refers to the continuous improvement of their operations by looking at things from a comprehensive and sustainable perspective. Whether it’s a fellow manufacturer, clothing brand, b2b customer or one of their consumers, they pride themselves on transparency and sharing knowledge to empower a positive change. Together.

Pure Waste asked Avoin.Systems and us to rebuild their webshop in fresh and modern way on Odoo. Our responsibility was to make an impact with the brand in UI/UX design. The technology and ethics played the big role in the design.