BEARD PARK BRAND IDENTITY

In 2015, Beard Park opened its first store in Kallio’s Bear Park. Soon bearded people found the place and social athmosphere. As the customer base grew, Beard Park opened its second store in Pasila’s Mall of Tripla in 2019, and Kallio’s business has also expanded in 2020.

Beard Park wants to offer its customers the most comfortable facilities, professional service and high-quality products. Beard Park is also the official importer of Zew for Men.

Beard Park asked us to unify the brand – shop identity as products. We approached the visual identity respecting the barber traditions, but not forgetting our own mark.